MARKETING SYSTEMS FOR SOLOPRENEURS

Ways we can

work together

BRAND + MARKETING STRATEGY

designed to meet

you where you are

and move you forward

with intention

STRATEGY SHARPER IN A WEEK

GET CLEAR DIRECTION + A SOLID START

sharpen your angle, so you stop wasting time + resources

If your marketing is more random than ROI and you know you should do something different but you’re not sure whether you should fix your website or your LinkedIn or your logo first and anyway you’re not really sure what to say…

I can tell you with confidence that the answer is none of the above. Put the templates away. Close Canva. File the prompt pack back in your downloads folder with the others.

There’s a smarter way to sort this all out.

In The Angle Exploration we’ll start at the source, with your skills and your story. Once your angle’s been sharpened, everything else works better and feels easier. Below are some examples of where you could go next.

Strategy + Foundational Systems

PREPARATION

Once you’ve explored your angle, it’s time to get specific. This is where we establish the brand foundation that makes all of your future marketing efforts work better and feel easier.

BRAND STRATEGY + MESSAGING SYSTEM
Your Brand SourceBook defines what to say about what you do — so the right people understand, value, and choose your work. Your SourceBook is the result of The Angle Intensive, which is the next step after The Angle Exploration. This multi-step process is what makes it stick.

BRAND IDENTITY + VISUAL SYSTEM
First and ongoing impressions that reinforce your positioning and credibility. Can be done alongside your website design, if you like.

CONTENT + REPURPOSING SYSTEM
In The Content Lens we co-create you a curated, core library of primary content that forms the basis of a holistic, cohesive, efficient brand and marketing strategy for your business. These are the building blocks that make everything else solid and sustainable.

These systems translate your brand clarity into a cohesive assets that support you in serving your audience and selling your work.

PRODUCTION

Branded Tools + Assets

Depending on your business needs, you can then choose to leverage your brand foundation and create a cohesive toolkit of aligned assets that support traction and growth.

Some examples of the tools we can create include:

WEBSITE
Strategy, copy, design + custom support

CASE STUDY SYSTEM
Stories that show your value

PITCH + CREDENTIALS DECKS
Sales tools to support you in key conversations

SALES PAGES
Conversion copy and design for your most compelling offers

SPEAKER STRATEGY / MEDIA KIT
Authority-building content marketing

EMAIL MARKETING
Nurturing and offering value to your most interested audience

No more second-guessing. No more scattered effort or piecemeal projects. Every asset serves a strategic business purpose and reinforces your brand positioning, messaging and identity. That way, every time you show up for your business, you are purposefully strengthening your platform and your profile.

Ongoing Strategic Support

PARTNERSHIP

For established clients who want continued alignment and clarity as their business evolves.

Bespoke partnerships may include:

CONTENT + MARKETING PIPELINE
A bespoke, sustainable approach to visibility across search, speaking, PR, networking, and selected social channels — with a focus on generating leads, not noise.

COPY COACHING
Ongoing support refining your voice, writing, speaking, and content strategy over time.

QUICK CONSULTS
Ad hoc strategic input to stay aligned as new opportunities emerge.

A flexible, fractional-style approach to sustainable strategic marketing to support direction, efficiency, and momentum over time.

It’s ok if you don’t know exactly what you need yet.

That’s what The Angle Exploration is designed to solve.

WHAT'S AN OPENING ANGLE?