Use your words
Your words have power. How will you use them?
My work is built around the conviction that the way we communicate can create clarity, community, and change. Our words can shape what we want to see in the world.SPEAKER ON PURPOSEFUL BRANDING, MEANINGFUL MARKETING + INTENTIONAL COMMUNICATION
Communicating
with clarity + purpose
is a
SUPERPOWER
in business and in life.
Your words can make a difference, make you friends, and make you money. They can shape the way you move through the world, and the way it responds to you.
Hello… I’m Laurie Kozan
I’m a brand and marketing strategist who helps founders, experts and independent consultants attract more of the people they really want to work with. Using my background in marketing, graphic design, and intuitive coaching, I develop brands that align your expert perspective with your audience’s point of view, so selling feels easier + business works better.
Early in my career, I worked in PR at a busy NYC agency, working with large US and global brands you’ve probably shopped with. It was a masterclass in communicating with purpose, balancing perspectives, and finding the most compelling message.
A longtime expat who’s lived in many different places, I’m endlessly curious about looking at life in new ways. And as a mum of three, I’m especially good at spotting synergies and coaxing order from chaos.
Like any good parent, what absolutely lights me up is helping others figure out what they uniquely contribute to the world — and setting them up with the tools to do it really, really well.
It was so great to have you! I already received a few messages saying the session was very helpful, so a massive thank you goes to you!I saw how much you personalised your content/communication to their situation, it truly means a lot. Anaïs Comot
CAREER COACH, DEI TRAINER + COMMUNITY LEADER
What to say about what you do, for more ease and better results in your business or career.
WORKSHOPS
The power of the way we talk to each other — and ourselves — to shape the world we want to see.
TALKS
Conversations about purposeful branding, meaningful marketing, and intentional communication.
PODCASTS
Signature Talk
BUILD A WORLD WITH YOUR WORDS
TOPICS
>> Signature Talk <<
Parenting Is a Superpower: Changing the Conversation from Obligation to Opportunity
Being a parent or carer builds the kind of leadership traits your team won’t get from a course or away day: resilience, adaptability, diplomacy, empathy, time management, efficiency, prioritisation.
Neuroscience shows that caregiving environments actually boost executive function — meaning skills like decision-making, emotional regulation, and cognitive flexibility tend to improve.
Parents literally rewire their brains in ways that make them better leaders.
This talk explores all the ways parenthood can enhance workplace performance, and what kind of employer support is truly effective (not just required). Learn practical tips to boost parents’ confidence, build team morale, and support collaboration among parents, teams and managers so that everyone thrives.
From Paper to Practice: What Government Policies Really Mean for Parents on Your Teams
Pragmatic ways to support parents — and ensure that support offered as official policy is actually experienced in practice.
From Work Mode to Parent Mode: The “Invisible Load” and How to Manage It
Transitioning from work mode to parent mode often means juggling numerous responsibilities and mental burdens. By looking at setting boundaries, working smarter, and challenging stereotypes and the status quo, we break down the mental clutter, increase energy, and establish practical, actionable strategies to lighten the load and enhance wellbeing.
Who Am I Now? Redefining Identity, Values & Success After Parenthood
Parenthood often leads to a shift in how we view ourselves and our goals. We look at strategies for navigating these changes and aligning your evolving self with your career and personal aspirations so that you feel fulfilled in your work and family lives.
Beyond Wellbeing: Supporting Parents Makes Strategic Sense
Parenthood often comes at a time when people have years of experience and wisdom in their profession. Even so, within 3 years of having children, 85% of women leave the workforce. Losing valuable talent at this stage is costly — and avoidable. Learn how to support your parents and carers so they can thrive, while your business benefits.
The Confidence Cycle: Practical Strategies for Navigating What’s Next
Stepping into a new role or returning to work after a break can be daunting. But it’s normal to question ourselves as we navigate new chapters.
This interactive workshop will explore what confidence really is, why it fluctuates and how to rebuild it using actionable tactics. We look at the neuroscience of confidence and how to use it to your advantage, leaning into the ways to help use change to boost, not break, your belief in yourself.
Use your words... Laurie's talk was absolutely brilliant and really resonated with me in relation to the power of intentional speaking.'Ronke Kokoruwe
TEDX SPEAKER, HOST + FOUNDER OF iVERBALIZE