MARKETING SYSTEMS FOR SOLOPRENEURS

Ways we can

work together

BRAND + MARKETING STRATEGY

designed to meet

you where you are

and move you forward

with intention

THE SMARTEST PLACE TO START

CLEAR DIRECTION + A SOLID FOUNDATION

so you use your time + resources wisely

The smartest place to start is with a clear assessment of where you are, what’s working, and what you need make the kind of progress you want to make.

This helps ensure you’re heading in the right direction, and using your time and resources wisely.

>>> find your signal first

diagnostics + direction

PRELIMINARY

THE SIGNAL FINDER

If you want clear guidance to help

 decide what's next, this is for you.

The Signal Finder session is usually the best place to begin.

This investment offers you an audit, assessment and roadmap with initial insights specific to your business and your brand. It removes the guesswork. You know exactly what to do first — and next — and why.

So you can move forward decisively, no more circling or second-guessing.

We begin with a detailed assessment of where you are, where you’ve come from, what’s working, and what you want. I’ll ask you first to share your thoughts in writing, and then we’ll have a 60-90 minute call to talk through it. This layered approach surfaces the best insights.

Then you leave it with me, and within a week you’ll receive your Signal Survey.

This is the strategic first step that allows you to make confident, informed decisions about how to develop your brand and the kind of support you want. It’s how you make the most of your time, money and energy — so you can stop scattering your efforts on random acts of marketing and start getting traction on a clear path toward sustainable, meaningful growth.

Your Signal Survey will include:

Preliminary market research and competitive context

Expert review of your current brand, positioning, messaging, and marketing

Identification of gaps, friction points, and missed opportunities

Clear, prioritised recommendations for what to do next — and why

BOOK YOUR SIGNAL FINDER

Strategy + Foundational Systems

PREPARATION

Once your direction is clear, it’s time to get specific. This is where we establish the brand foundation that makes all of your future marketing efforts work better and feel easier.

BRAND STRATEGY + MESSAGING SYSTEM
Your Brand SourceBook defines what to say about what you do — so the right people understand, value, and choose your work.

BRAND IDENTITY + VISUAL SYSTEM
First and ongoing impressions that reinforce your positioning and credibility.

FRAMEWORK + OFFER SYSTEM
Packaging your work in a way that makes sense to the people who need it — and supports clear, confident buying decisions.

These systems translate your brand clarity into a cohesive assets that support you in serving your audience and selling your work.

PRODUCTION

Branded Tools + Assets

Depending on your business needs, you can then choose to leverage your brand foundation and create a cohesive toolkit of aligned assets that support traction and growth.

Some examples of the tools we can create include:

WEBSITE
Strategy, copy, design + custom support

CASE STUDY SYSTEM
Stories that show your value

PITCH + CREDENTIALS DECKS
Sales tools to support you in key conversations

SALES PAGES
Conversion copy and design for your most compelling offers

SPEAKER STRATEGY / MEDIA KIT
Authority-building content marketing

EMAIL MARKETING
Nurturing and offering value to your most interested audience

No more second-guessing. No more scattered effort or piecemeal projects. Every asset serves a strategic business purpose and reinforces your brand positioning, messaging and identity. That way, every time you show up for your business, you are purposefully strengthening your platform and your profile.

Ongoing Strategic Support

PARTNERSHIP

For established clients who want continued alignment and clarity as their business evolves.

Bespoke partnerships may include:

Content + Marketing Pipeline
A bespoke, sustainable approach to visibility across search, speaking, PR, networking, and selected social channels — with a focus on generating leads, not noise.

Copy Coaching
Ongoing support refining your voice, writing, speaking, and content strategy over time.

Quick Consults
Ad hoc strategic input to stay aligned as new opportunities emerge.

A flexible, fractional-style approach to sustainable strategic marketing to support direction, efficiency, and momentum over time.

It’s ok if you don’t know exactly what you need yet.

That’s what The Signal Finder is designed to solve.