your success
leaves clues
HIGH-IMPACT CLIENT CASE STUDIES
for FOUNDERS, COACHES and CONSULTANTS
Next-level growth doesn’t come from following someone else’s path.
The gurus say to look at someone who has something you want and copy what they’ve done to get it. And sure, it’s good to get inspired by others’ successes.
But let’s not forget about YOUR successes.
And I don’t just mean to celebrate them.
LEVERAGE them too.
You’ve done GOOD work. Make the most of it.
You’ve got the results. You’ve felt the gratitude. Seen the wins land in your inbox and light up your week.
But do you know how to talk about it? Share it?
What to say, how to say it, where to say it…Do you freeze? Fumble? Default to “polite and professional”?
You know your work deserves so much more than blending in. And deep down, you’re tired of downplaying (and de-valuing) the impact you know you make.
You need language that mirrors that magnitude — and expresses why your work really matters.
Testimonials are just
the tip of the iceberg.
Your people want to hear
the whole story.
There’s a reason business school classes rely so heavily on case studies for teaching and talking about. There’s no better way to get someone to understand a concept than by showing how it applies in real life.
If you’ve been wondering what to say about what you do, so you can get more of the clients you love to work with…. why not ask the ones you’ve already helped?
You get to hear in your client’s words exactly how you helped them — sometimes in ways you didn’t even realise. Amazing for your confidence AND your positioning.
PLUS the finished piece can go on your website, be repurposed for socials, AND be quoted for testimonials and voice of customer research.
DONE-FOR-YOU CLIENT CASE STUDY WRITING
THE STORIES
case study storytelling
that captures your impact
Strategic case study storytelling that captures what actually makes you compelling — through the words of the people you’ve already helped.
Because when you’re not sure what to say about your work…
The people you’ve impacted will always show you the way.
Whether it’s for your website, your content, or your confidence — these case studies offer you the clearest reflection of what you bring.
Case studies
are the answer when…
You know your work gets results, but you’re not sure about how to claim them — case studies capture the story.
You’ve got testimonials, but don’t fully leverage them to anchor and emphasise your message — case studies offer that context.
You know your marketing needs “something” but you don’t know where to start — case studies give you insights on your impact.
What You Get
Insight
Thoughtful inquiry + application:
Questionnaire + intro call with you
30-minute Zoom interview with your client
2 rounds of revisions as needed
Impact
Varied copy formats for sharing:
Classic case study (600 words)
Social media
Micro
Expansion
Optional Add-Ons:
Website page designed to share the full case study on your website
Custom content capture system built to grow your case study library over time
THE STORIES: DONE-FOR-YOU CLIENT CASE STUDY WRITING
£333 / 1 client case study
£888 / 3 client case studies
TYPICAL TURNAROUND: 1-2 weeks
Frequently Asked
Questions
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Testimonials are great sound bites and play an important role in your marketing. Case studies are even more powerful because they show the complete transformation journey. Think of testimonials as movie reviews and case studies as movie trailers - both valuable, but one paints a much more vivid picture of the full experience.
Your testimonials prove you get results. Case studies show HOW you get them, which is what helps prospects see themselves in the story.
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My process is very streamlined. You only need to choose which client(s) to focus on and then 30 minutes for our interview. I handle literally everything else.
Often business owners spend hours trying to write their own case studies and they still don't convert well — or they never actually get written. For 30 minutes of your time, you get professional case studies you can use everywhere.
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It’s always sensible to be mindful of the investments you make in your business. Happily, many people find that just ONE new client from a case study covers the investment many times over. Plus, unlike other marketing that fades away, case studies keep working for you for years.
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For busy clients: I can send written questions they can answer whenever convenient, even with a voice note. Some prefer this to calls!
For private clients: We can anonymise details, use just their first name, or even create a composite story from several client experiences.
The key is capturing the transformation - the specific client details are less important than the journey.
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That does happen sometimes, though most do say yes when approached correctly. The key is making it easy for them. In some cases you may want to offer an incentive, but most are happy support another business owner.
If your first choice says no, we move to the next success story. You probably have more happy clients than you realise!
I can even help you craft the request email to increase your chances of a yes.
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DIY can definitely work if you have the time and writing skills.
However, for most business owners, the interviewing, writing, editing, and formatting is simply too time-consuming and their time is better invested elsewhere in their business.
Plus, there's something powerful about having an objective third party conduct the interview — clients often share more openly, and we can uncover perspectives you might be too close to the work to see.
This isn’t just about creating more content.
And it’s not only about social proof.
