“Clarity comes from action, not thought.”
— Marie Forleo, Everything is Figureoutable
“Let’s GO.”
— My kids, when they get excited
when you want
results right now
ASSET ACTIVATION or PATHFINDER PROMPT
Sometimes a small shift in your marketing can make a big difference. But usually, it takes an outside perspective to see what’s needed.
Whether you’re just starting, or you need a reset or a ramp-up, there’s an easy win here to energise you.
Which QUICK WIN suits YOU?
PATHFINDER PROMPT
If you’re starting out—or starting over—a Pathfinder Prompt is the one for you. We start with a 30-minute intro call. Then I’ll send you an in-depth, customised guided journalling questionnaire and invite you to share your responses with me. We’ll finish with 1-hour call to review, reflect and refine. You’ll come away with a shortlist of messaging pillars, preliminary positioning, and recommended next steps that you can do on your own—or with support—to build a meaningful marketing foundation for your brand. (£350)
ASSET ACTIVATION
So you’ve already got a website, email sequence(s) or sales page(s) in place (yay!). But they’re not working the way you want them to (hmm…). In that case, an Asset Activation is the right fit for you. Send your assets to me, and I’ll find the misalignments and missing pieces. The ways you can be more distinctive and more specific—so it’s clear to your people how you are the only choice for them. You get a report with suggested action items, a Loom video walking you through it, and the option for a 30-minute call to talk through everything. (£250)
Looking for more?
THE CHEF’S TABLE
THE A LA CARTE MENU
Your investment in an Asset Activation or Pathfinder Prompt can later apply toward The Source Signature Setup or a Ground | Greet | Gather project.
The Source Signature Setup
IF YOU WANT IT ALL…
5-phase, full-service buildout of your branded buyer’s journey
Brand Strategy SourceBook: Messaging + Positioning
1
Brand Style SourceSheet: Visual Identity
2
Website Strategy/Copywriting + Foundational SEO
3
4
Squarespace Website Design + Build
Email Flow: Lead Magnet + Welcome Sequence
5
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These elements build upon each other, making the overall process more efficient.
So, when you commit up front to the full-service Source Signature Setup, your overall investment (£6000) is less than purchasing each element a la carte. Payment plans available.
ground | greet | gather
IF YOU PREFER A LA CARTE…
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Focused information-gathering—interviews, questionnaires, client testimonials, and market research—and getting specific clarity on your goals and motivations. These are the guiding lights for creating a brand strategy aligned with the way you want to work.
YOU RECEIVE: Your Brand Strategy SourceBook, which sets out your mission, vision, positioning, messaging and other points of distinction, as well as supporting specifics (such as key details of your background and your service offerings). You can put this to use immediately in your business, even before any other creative assets are completed, because you can use it in sales conversations, social posts and more.
It usually takes 3-4 weeks to create a Brand Strategy SourceBook.
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Creating a simple brand identity that’s a visual representation of your brand, based on the strategy set out in your Brand Strategy SourceBook. This will include a logo, and a recommended typography palette and recommended colour palette, as well as a mood board to establish the visual direction for your website and any other marketing assets you need. You’ll receive a few initial options to choose from, and the process allows for feedback to refine the results.
YOU RECEIVE: Your Brand Style SourceSheet, a concise summary of your brand identity that confirms the visual direction for your website and can be used to expand your cohesive marketing presence (eg, social media, email signature, lead magnets, presentations, business cards). Your Brand Style SourceSheet will include your logo, logo usage guidelines, Typography palette, Colour palette, Art direction for photography/image selection (including moodboard), and your logo delivered in the most useful/commonly required iterations and file formats.
It usually takes 2-3 weeks to create a logo suite and Brand Style SourceSheet.
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An add-on to your Brand Strategy SourceBook and complement to your website copy. A Content Strategy includes recommended content pillars for blogging and social posts, aligned to your brand positioning/messaging and SEO keyword targets. It also includes ideas and angles for pitching podcast appearances and guest blogging opportunities. A Content Strategy is delivered in a Google Doc and a Google Sheet so you can easily add to and evolve it, as well as track/measure it, over time.
GROUND
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So that’s why, when it’s time to create your website, we get the words right first. With your brand foundation, messaging and visual identity in place, you’re ready to begin.
When prospects arrive on your site, their first impression, created by your visual brand, helps them know they’re in the right place. But it’s the words that ultimately communicate what you offer, its value and what it’s like to work with you. That’s what gives your site the power to encourage visitors the next step closer to becoming right-fit clients. The words are what inspire them to take action.
The first step is to establish how to organise your site to strategically move your business toward your goals. Your website strategy will focus on which pages to include, and what key points to cover on each page. Getting this right is what will make your website work for you as a full-time, always-on virtual “sales rep”. That means making your job easier and more satisfying by bringing you more prospective clients who are a good fit to work with you, primed to have a satisfying experience.
The right website copy also has the power to bring the right potential clients to your website in the first place. When used well, the words on your site can leverage the power of search engine optimization (SEO) to attract people who are looking for the solutions you offer.
YOU’LL RECEIVE: Website strategy, structure and copy are delivered in a Copy Deck explaining how it all links back to your goals and brand positioning/messaging. Your Website Copy Deck also will include the relevant foundational SEO* recommendations including Meta Tags** for all page titles and descriptions. Revisions are included, so there’s plenty of scope to ensure the final copy is just right—ready to move into the design phase.
It usually takes about 3 weeks to create a Website Copy Deck.
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With approved copy and established assets (logo, colour palette, typography palette, mood board, imagery**) at the ready, it’s time to build out your site in Squarespace. We’ll have interim checkpoints where I’ll provide you with a preliminary look and a Loom video walkthrough of progress so far, so you can offer feedback along the way. Once the final design is approved, I’ll do a final proofread and check all links and any redirects. Then it’s a matter of connecting your domain*** and launching your site!***
YOU RECEIVE: A fabulous Squarespace website that feels like you, sounds like you and speaks to your ideal audience. As part of the handover process, you receive a Website Reference Kit including any login details and straightforward how-to’s—so you can handle simple updates (changing a photo, adding a promo banner) yourself if you like.
It usually takes 2-3 weeks to build out a website in Squarespace.
**I’ll provide a shared folder for you to upload any existing assets to—such as your headshots and other photos from your shoot, and any other images you have access to that align with your visual brand identity. (If these existing available images are not sufficient, I may need to source additional stock photography for you.)
***You are responsible for securing your desired domain and purchasing your Squarespace hosting plan, though I’m happy to advise on this.
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This Lead Magnet package includes the concept, writing and design of a relevant tool that offers your audience a “sneak preview” of your expertise. It provides a specific, but limited, solution that is truly valuable, but also makes it clear that working with you would be a useful next step. It’s specifically created to compel relevant leads to share their email address with you and offer a taste of what it’s like to work with you.
GREET
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Email marketing is one of the most powerful ways to nurture your audience — and your business. From your welcome sequence to regular/newsletter content to sales campaigns/launches, email marketing is how you go from serving the algorithm on social, to serving your people through an asset that you own. Pricing for an email sequence varies depending on your needs and context.
YOU RECEIVE: Your Brand Strategy SourceBook, which sets out your mission, vision, positioning, messaging and other points of distinction, as well as supporting specifics (such as key details of your background and your service offerings). You can put this to use immediately in your business, even before any other creative assets are completed, because you can use it in sales conversations, social posts and more.
It usually takes 3-4 weeks to create a Brand Strategy SourceBook.
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Including competitive/market research and voice of customer mining + insights. Available as part of a package with pre-launch/launch emails.
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A Brand Voice Guide clarifies and quantifies the specifics and mechanics of making you sound distinctively, unmistakably and consistently like you in every post, page and customer touch point.
For established creators, a Brand Voice Guide can be created by analysing their existing repertoire of content. For creators with a less extensive repertoire, the Brand Voice Builder process develops a Brand Voice Guide from scratch—using clues from your Brand Strategy SourceBook and a structured, strategic sculpting process.
Whenever and however it’s created, a Brand Voice Guide makes content creation more efficient (and effective) because you have a blueprint and a baseline for how and why you communicate. If you’re ready to get some ongoing support with your content creation and copywriting, do this first to make the whole process easier and more successful.
It usually takes 2-3 weeks to build a Brand Voice Guide.
GATHER
Ground | Greet | Gather projects marked with * are part of the Source Signature Setup package.
Meaningful marketing takes your brand from pretty logo to perfect-fit people who can’t wait to work with you.
book a free discovery call
Let’s see what we can do to energise your business.